Primera Vida means First Life - a symbol of resilience, growth, and new beginnings. Both of us have faced challenges in our past that shaped who we are today. Fitness became our way to heal, rebuild, and step into a stronger version of ourselves.

Together, as certified personal trainers and coaches, we created Primera Vida to inspire others to embrace discipline, confidence, and the freedom to redefine what’s possible. This brand is more than apparel, it’s a lifestyle built on strength, perseverance, and rebirth.

MEET THE FOUNDERS

CYN

Certified Personal Trainer & Nutrition Coach
My journey has been one of resilience and transformation. After facing many challenges in my past, I turned to fitness as a way to heal, rebuild, and create a stronger version of myself. What began as a personal mission quickly became my passion, and today I dedicate my life to helping others redefine what’s possible.

WINN

Personal Trainer & Co-Founder
My story, like Cyn’s, is rooted in overcoming struggles that shaped the person I am today. Fitness gave me the discipline, focus, and strength to move forward and build a new chapter in life. As a trainer and co-founder of Primera Vida, I’m committed to sharing that passion and motivating others to embrace fitness as a lifestyle of growth and confidence.
Together, we built Primera Vida to represent rebirth, resilience, and the power of starting fresh. This brand is our shared vision: a lifestyle that empowers others to take back their health, their strength, and their life.

FROM CYN & WINN

Primera Vida was born from our shared belief that no matter what you’ve been through, you have the power to start fresh. For us, fitness became the foundation for rebuilding, growing stronger, and creating a life full of purpose.

This brand is more than apparel—it’s a reflection of resilience, confidence, and the discipline it takes to redefine what’s possible. Our mission is to inspire and empower you to embrace your own Primera Vida—your first life, your new beginning.With strength and

Gratitude,